The Noggin Blog

The wildland and urban interface as key to the utility wildfire risk

Home to the 2018 Camp Fire, Butte County, California, located as it is in the Wildland-Urban Interface (WUI), is increasingly representative of the type of  transitional area between unoccupied land and human development that’s increasingly become the site of heightened utility wildfire risk. 

Today, the only constant in the U.K.’s utilities market is profound change. The reason: from digital-first entrants to new customer demands to unheard of advances in analytics, disruption in this key sector is here to stay.

For utilities, whether incumbents or newcomers, the ground is shifting – shifting fast. Customer engagement is at an all-time high, owing to a combination of factors: new technology, shifts in public policy, and just, pure economics.