The crisis threat is clear. And companies have taken notice. Now, the overwhelming majority of them, a whopping 84 percent, have crisis management plans in place. That’s only half of the work though. Planning doesn’t equal preparedness.
But having planned, most organizations think the job is over. Nothing could be further from the truth. In fact, businesses who think so have just fallen prey to a huge crisis management planning pitfall.
Instead, the reality of crisis preparedness is far more nuanced. So we’ve created a guide to help you avoid top crisis management planning pitfalls and effectively achieve preparedness.