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Bringing Social Sentiment Analysis Into Crisis Management

Posted by Resources on 5/10/19 2:45 AM
By now it's clear social media has radically changed the game for business. Consumers no longer have to rely on traditional communications organs in order to weigh in on what companies are doing.

But for firms in the public eye, the spectacular growth of social channels has created a new threat vector for reputational crisis - one that carries with it serious, strategic risk for businesses. How are companies dealing with the threat? Alarmingly, only 33 percent are ready to manage reputation risks on social.