Corporate crisis continues to grow in kind, cost, and intensity. Only last year, we experiences a 25% net gain in the number of trackable crises. Meanwhile, crisis-related work stoppages easily cost businesses upwards of $1 million per hour.
But though the likelihood and price tag of crises are at all-time highs - 80% of crisis executives have had to mobilize their teams in the last two years - the number of companies actually planning for crisis remains alarmingly low. What's going on here?