Ask most corporate boards and they’ll tell you, reputational crisis is one of the top strategic risks out there. A company’s reputation is one of its strongest assets. Squander that asset and firms risk losing employees, customers, revenue – and those are only short-term consequences.
But despite facing such a stark strategic risk, too few companies are adequately prepared to manage reputational threats when they do crop up. So what’s to be done to develop a data-driven, reputation management practice? It takes senior executives leading the charge. That’s why we created a business leader’s guide to getting started with corporate reputation management.