Crises can affect any company, at any moment. A 2018 Forrester survey found that a full 100 percent of companies studied experienced at least one critical event in the last two years – many firms faced multiple.
The question remains, though, are organizations prepared to confront what have now become near-inevitable crises? The answer depends largely on whether those firms have developed a best-practice crisis management capability. But there’s the rub. To where are businesses to turn in order to build out their crisis capabilities?
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