ManifestoThe Noggin

Resilience is a global objective.

Interdependency. Inter and dependency. The butterfly effect and all that. Bonds are strong between global supply chains, and major events, so let's bond together and make everyone more resilient.

Sharing is good.

About the age of two, we learn about sharing. It's a hard concept at first, we get better at it, and then for some strange reason we tend to get worse at it. But sharing is the new black (or maybe lime green). Not sharing doesn't give us a competitive difference, or avoid being blamed. Sharing can break down barriers and help communities in times of need. Sharing is not a closed loop and it does not mean that everyone is on the same system.

As open as you want to be.

Open. It's all for some. And not for everyone. If you want to share, maybe it's just a piece of fruit from your lunchbox, or maybe it's your whole lunch. But that shouldn't matter. You should be able to share a little or a lot.

Don't throw your money away. 

IT systems. They're alluring. They can wash your dishes and clean your shoes, they'll even look after the kids. But maybe you've got other IT systems in which you've invested a pretty penny. So, don't throw the baby out with the bathwater. Play well with others.

Enjoy what you do.

Life is short. Well, actually it's longer now, but you get the idea. It's too short to do something you don't enjoy, or to work with people that you don't enjoy working with. So we try to be nice. And we try to work with nice people. It's so much better for getting stuff done and making a difference.

Hazards have commonalities.

OK. So we're all special. Actually, we're all really special. But honestly, there are commonalities in the way that we manage disruptive events. And we're here at Noggin to help our customers exploit those commonalities, and learn lessons from each other, like never before.

Be prepared, and prepare to improvise. 

Plans are good. They make us go through the discipline of thinking about foreseeable risk. However, improvisation should be a lesson learnt in preparation. If you can improvise, you can deal with the unforeseen. Of course, technology can help you improvise more effectively by giving you the time to.

People should be able to have their cake and eat it too!

Methodologies. They're out there. Ways of dealing with events, cases, and disruptive events. But every organization has subtleties in the way they do things. So why shouldn't you be able to do things your own way, and share information with others who have different processes. Well, we believe you should. No more big sticks. Just lots and lots of cake.

It's all about the service.

If you're in the service game, serve and serve well with a smile. No grunts or groans. Leave that to the tennis circuit.


It's important to believe in something, so what do you believe in? Why don't you let us know...