The Noggin Manifesto
Globe of earth.

Resilience is a global objective.

Interdependency. Inter and dependency. The butterfly effect and all that. Bonds are strong between global supply chains, and major events, so let's bond together and make everyone more resilient.


Hazards have commonalities.

OK. So we're all special. Actually, we're all really special. But honestly, there are commonalities in the way that we manage disruptive events. And we're here at Noggin to help our customers exploit those commonalities, and learn lessons from each other, like never before.

Someone at the edge of a cliff, only the shoes and cliff are visible.
A hand handing a box off to another hand.

Sharing is good.

About the age of two, we learn about sharing. It's a hard concept at first, we get better at it, and then for some strange reason we tend to get worse at it. But sharing is the new black (or maybe lime green). Not sharing doesn't give us a competitive difference, or avoid being blamed. Sharing can break down barriers and help communities in times of need. Sharing is not a closed loop and it does not mean that everyone is on the same system.


Be prepared, and prepare to improvise.

Plans are good. They make us go through the discipline of thinking about foreseeable risk. However, improvisation should be a lesson learnt in preparation. If you can improvise, you can deal with the unforeseen. Of course, technology can help you improvise more effectively by giving you the time to.

A person pulling a block out of a Jenga tower.
A door cracked open as seen from atop an emergency exit stairwell.

As open as you want to be.

Open. It's all for some. And not for everyone. If you want to share, maybe it's just a piece of fruit from your lunchbox, or maybe it's your whole lunch. But that shouldn't matter. You should be able to share a little or a lot.


People should be able to have their cake and eat it too!

Methodologies. They're out there. Ways of dealing with events, cases, and disruptive events. But every organization has subtleties in the way they do things. So why shouldn't you be able to do things your own way, and share information with others who have different processes. Well, we believe you should. No more big sticks. Just lots and lots of cake.

A mobile device being held. App icons are surrounding the device suggesting it's use.
A stack of hundred dollar bills.

Don't throw your money away.

IT systems. They're alluring. They can wash your dishes and clean your shoes, they'll even look after the kids. But maybe you've got other IT systems in which you've invested a pretty penny. So, don't throw the baby out with the bathwater. Play well with others.


It's all about the service.

If you're in the service game, serve and serve well with a smile. No grunts or groans. Leave that to the tennis circuit.

A group of four people packing boxes into a moving truck.
Wind chimes blowing in a breeze.


It's important to believe in something, so what do you believe in? Why don't you let us know...

Our Core Values
A person helping move boxes.

Don't be a baggage handler.

Otherwise described as - "if you're not adding value, you're not doing your job". We expect our Noggins to challenge ideas, think about the problem at hand and turn up to meetings with a point of view. If not, then you're just passing baggage. And I can find a person for that.

Clouds in the sky.

Keep your mind in the clouds, but your head on the ground.

We like to dream, but we're also pragmatic. Pragmatic naivety, if you like. Lateral thinking is all about not being so bogged down in the problem that you can't see those new connections that can make a software experience go from good to great.

Sunrise over some hills.

Die with a smile on your face.

Life is not a zero-sum contest If you're going to do something, particularly in technology, do something where the net benefit on the community is positive so that when you shuffle off this mortal coil, you do so with a smile. And on the way, make sure that every day is a positive experience because happiness is not something that you can put off. You never know when that bus is coming.

Two people working on a mobile device.

It's the user, stupid.

To borrow from James Carville's campaign phrase for Bill Clinton. "It's the economy stupid", we like to keep our focus on the user and customer experience. Experiences in life should be good, particularly when you're helping protect other people's lives, and particularly with software. Software needs to solve a problem, not create one. Focusing on the user, stupid, is the smarter way.