Crises often become infamous when communication with and between stakeholders goes awry. Indeed, this has been the case in many of the most notorious reputational crises of the last few decades.
But what is crisis communication?
As a discipline, crisis communication emerged out of the field of Applied Communicationi. Within that field, largely devoted to studying social problems, crisis communication deals with mediated messages to various stakeholders at moments of heightened pressure.
Crisis communication, from there, has evolved to where it stands today in incident and critical event management, consisting primarily of the collection, processing, and dissemination of information required to address a given crisis (Page Center Training, Penn State).
Of course, it endures as a topic of interest because it’s so easy to get crisis communication wrong during periods of acute stress.
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