Best Practice Guide
Planning doesn’t equal preparedness
As the crisis threat grows, organizations have taken notice. When polled, 60 percent of Crisis Management, Business Continuity, and Risk executives say that their firms face more crises today than they did ten years ago. Senior management echoes the sentiment. Nearly 80 percent of business leaders believe that they are only a year away from a potential crisis.
As a result, companies are planning for the worst. Now, the vast majority of organizations, some 84 percent, have crisis management plans in place.
Having planned, organizations show a high degree of confidence in their crisis preparations. A full 90 percent of them are confident in their ability to deal with corporate scandal. That level of self-assurance persists with regards to various crisis scenarios.
When it comes to crisis preparedness, planning is indeed a critical first step. But just developing a crisis plan doesn’t adequately prepare companies for crisis. That so many companies conflate having a crisis management plan with being fully prepared for crisis is a huge blind spot in their crisis management efforts. Since the reality of crisis preparedness is far more nuanced and complicated, we’ve created a guide outlining the top crisis management planning pitfalls firms should avoid in order to achieve a higher degree of crisis preparedness.
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