Managing Corporate Reputation: What senior executives need to know

When it comes to corporate reputation management, the stakes couldn’t be higher. Corporate reputation derives from a company’s fundamental organizational activities. As such, it lies at the very crux of business value, implicating every department in reputation risk management.

That’s not all. Reputation is the baseline companies need to maintain in order to remain viable, especially companies with a strategic customer focus. But sustaining a healthy baseline isn’t easy. In the last few years in particular, indicators have shown that the corporate reputation risk environment has only gotten more hostile to business.

For starters, social channels now constitute the primary informational market on which corporate reputation is traded. Ninety percent of consumers read online reviews before visiting a business. Those online reviews impact roughly two thirds of all purchasing decisions.