The Noggin Blog

How Woolworths Achieved Key Business Improvements

Posted by The Brain on Jun 26, 2019 4:49:07 AM


Everyone knows Woolworths. It’s no overstatement to say that Woolworths is synonymous with the Australian supermarket. After all, the mega-retailer accounts for some 80 percent of market share, a fixture in Australia’s (and New Zealand’s) cities, towns, and rural communities.

But having so many stores means that Woolworths has to manage an incredibly complex supply chain, with extreme weather events increasing the risk of disruption. Add to that, security guards also have to monitor volumes of foot traffic. And don’t forget: like most forward-looking corporations, Woolworths keeps innovating in the way it communicates with its massive workforce.


That’s how Noggin, the world’s leader in integrated safety and security management, entered the picture. Way back in 2010, Woolworths engaged Noggin to develop its new HR Employee Communications Project.

The advantages of the new system soon became obvious, with the platform targeting messages to Woolworths’ staff, including policies, procedures, shift changes, management memos, OHS and other urgent messages. This was crucial for Woolworths, as the retailer wanted a platform that would let senior leaders, including the CEO, communicate more efficiently with staff via email and SMS.

Turns out, that employee communications implementation was only the beginning of the story. From just using the Noggin platform for corporate communication, Woolworths considered implementing the flexible solution in its Risk and Safety practice as well.

How did it happen? First, senior Risk and Safety leaders at Woolworths sat down with Noggin to discuss the feasibility of using the platform for crisis communications. A successful trial followed soon after.

And there were further developments in the Noggin-Woolworths relationship, too. It’s now Noggin that’s the core system supporting Woolworths’ Incident Management Centre (IMC). Woolworths’ operators, Asset Protection staff, and managers use the solution to record security incidents and crises, as well as maintain logs, tasks, and reports. From those employees, relevant notifications then go to store managers, zone managers, Asset Protection staff, Safety Staff, regional and divisional managers, as well as senior executives.

What’s been the net-gain of this approach? Download our complete customer success story to find out.

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Topics: Case Study, Public Safety, Security Management

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