It’s no overstatement to say that Woolworths is synonymous with the Australian supermarket. The mega-retailer accounts for some 80 percent of market share; its more than one thousand stores are fixtures in Australia’s (and New Zealand’s) cities, towns, and rural communities. But such thorough market domination does create operational challenges. Having so many stores means that Woolworths has to manage an incredibly complex supply chain, with extreme weather events increasing the risk of disruption. Not only that, security guards also have to monitor untold volumes of foot traffic, often traversing through public spaces.
What’s more, like most forward-looking corporations, Woolworths keeps innovating in the way it communicates with its massive workforce.
That’s how all-hazards management software vendor, Noggin entered the picture. Way back in 2010, Woolworths engaged Noggin to develop the its new HR Employee Communications Project.